Chapter 2 - Presenting Your Goods to Your Customers

In this chapter we look at how we get the goods in front of your customers, and how we organise to get them to pay for them!  We consider factors such as your (electronic) shopping cart, which leads in to setting up and producing a website, which in turn starts to define what you will (or can) call yourself on line - your domains.  And from there we look at who will host your website, and the alternatives involved. This turns a bit technical but is necessary. 

Having got all of this out of the way we discuss constructing the actual website and what you will put on it, and how to do so.  Then we discuss an essential most people forget, keeping the website up to date.